The Apollo Restaurant
Identity for modernising Greek food in an industrial-chic space.
This was an inspiring project with a concept behind it, this made the project a joy to work on. The brief was to keep inline with the restaurant’s vision of rustic, industrial-chic, art deco building, whilst incorporating fun and vibrancy. The brand and deliverables evolved into a deco inspired logotype, with use of box board, and a flash of fluorescent colour-mix of orange and pink. This colour was used then throughout the space with small accents at the top of pillars to delicate stitched upholstery. The digital component was to translate their restaurant experience online. The solution was an interactive homepage and structured sub pages using texture and colour from the core brand.
The Apollo is a modern Australian Greek restaurant in Potts Point, Sydney.