Super Hot
Building a brand for a new consultancy in creative, event and partnership projects.
The creative brief for the new identity was to ‘Be Bold’ the motto Super Hot lives by, being bold to ensure that your brand stands out. ‘Super Hot Brands’ was their first concept, the brief also required a logo system to allow for other projects follow form. ‘Super Hot Concierge’ and most recently ‘Super Hot Lampshades’ have added to the company list. All with striking colour palettes allowing them to stand-out. Deliverables for Super Hot brands covered logo and form-language, social media artwork, website visuals, brand guidelines and stationery.
Super Hot Brands is a consultancy specialising in rebranding, concept creation and creative marketing across beauty, hospitality, lifestyle and fashion industries.
“I had already worked with Victoria on two large projects by this point and was so happy with her work that I couldn’t wait to have her help with my own brand. It’s been a joy to find someone who gets my vision and bring my ideas to life so quickly. Similarly, if I’m stuck on what that vision actually is, I can always rely on Victoria to help me find it. Victoria cleverly brought my brand to life so that it was both flexible and recognisable – and wouldn’t date as a look quickly. Once the overall branding was set, Victoria then used this to create other sub-brands. I can always rely on Victoria to think one step ahead so that I don’t get further down the line and realise that a design element won’t work in a different context such as business cards. Her attention to detail and relentlessness until everything is ‘just right’ is admirable. She explains the reasoning for what she has done, why she has used a particular font or placed something in a certain way- it has genuine meaning and makes sense, rather than just doing something because it looks nice.”
– Bex Pawsey, Owner