Sumerian Coffee Roasters
Refreshing one of China’s first independent coffee roaster brands
As part of an ongoing brand refresh for a Chinese-based coffee company that imports and locally roasts coffee in Shanghai. We have refreshed Sumerian’s core branding, simplifying it, creating form language, along with updating their colour palette. The first touch-point we’ve worked on is their website, looking at all aspects from art direction, layout, responsiveness, diagrams, icons, creating a consistent brand look and feel, this helps create trust for the brand and their customers. Their website is not only showcasing their brand and coffee but educating customers with content-heavy pages, all within a complex navigation system that works across desktop, tablet, and mobile. We continue to work on their brand, currently working up their coffee bags, check back soon to see more!