Luxury hospitality nightlife brand for Hong Kong’s newest upscale live music venue and late night concept.
The identity for Studio covered logo and form-language, digital social media artwork plus printed artwork, member gifts and bar and music equipment. The theme was glamorous lounge bar with live music, simple yet sophisticated brand. Studio is, ‘Lounge • Live • Late’, a rotating set of soul, funk and Latin jazz. Plus late night DJs with a range of R&B hip-hop funk and disco house.
This project also covered the grand launch where large scale entrance backdrop, invites and membership gift boxes were created for the exclusive guest attendance which included socialites, celebrities and influencers.
“Victoria nailed this brand immediately – and that was good as we didn’t have much time to do it! It was a new concept in Hong Kong and we needed a very strong identity – which she achieved. It was great to work with her creativity and bring the brand to life through custom made music stands and leather bound menus. ”
– Bex Pawsey, STUDIO Marketing Manager